Overview
Sales & Pricing are two of the most critical levers for startup success- directly impacting revenue, growth, and market positioning. These separate 4-hour workshops are designed to help entrepreneurs build a strong sales foundation and develop effective pricing strategies, optimize their value propositions, and stay competitive in the market.
What to Expect
Each workshop focuses on one core area—Sales or Pricing—and offers practical tools, expert insights, and hands-on exercises tailored to your business.In the Sales Workshop (21.08 in Lugano), you'll explore key elements of startup sales, from building the right mindset to developing practical strategies for reaching and converting customers. Whether you’re selling B2B, B2C, or to governments, the workshop will help you understand how to approach sales as a founder, design a process that fits your business model, and navigate common challenges like pricing, negotiation, and customer outreach.
In the Pricing Workshop (11.09 in Zurich), you'll dive into pricing strategies that align with your value proposition and market expectations. Topics include cost-based, value-based, and competitor-based models; setting the right price; using data to understand customer behavior; and tactics like tiered pricing, subscriptions, and discounts. You'll also develop, test, and refine your own pricing strategy with guidance from experts.
Speakers:
-Sales (Lugano / 21.08): Alessandro Dini
-Pricing (Zurich / 11.09): Ian Tidswell
The modules are separate, you can join just one of them.
Why Attend?
- Actionable Insights: Learn practical techniques to improve your sales and pricing strategies.
- Expert Feedback: Validate your strategies with advice from pricing/sales professionals
- Peer exchange; Connect with fellow founders facing similar obstacles.
- Competitive Advantage: Position your startup for sustainable growth and profitability
Course Details
- Format: Each workshop consists of one single session (4 hours)
- Location: On-site
- Cost: Free of charge for participants
- Language: English
Join Us!
Gain the confidence to set pricing and sales that drive growth and create value for your customers.
Register now and unlock the full potential of your pricing/sales strategy!
